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CWG Team

Howard Friedman

Howard started the Creative revolution in 1985 when he founded Creative Print Group, sister company to Creative Web Group.  As technology advanced and the needs of our clients became more diverse, Howard opened the doors of Creative Web Group in 1998.

Howard earned his Bachelor’s Degree in Marketing from Rider University.  A New York native, Howard currently resides in Cherry Hill, NJ, with his wife of 45 years, Holly.  He is the proud father of three sons, and grandfather to three beautiful grandchildren.  He is a die-hard Mets fan, and never misses a chance to cheer on his favorite team.

Joel Mordecai
Vice President

Joel joined the Creative team in 1994.  He has over 20 years of experience in print communications, and over 40 years of experience in sales.  He excels in sales, marketing, and strategic planning, and spends a significant amount of time working with clients to craft comprehensive marketing plans.  For 25 years, Joel has been instrumental in client relations and growth opportunities for Creative and their clients.

Joel earned his Bachelor’s of Science Degree from Brooklyn College.  Joel currently resides in Monroe, with his wife Susan.  He is the proud father of three children, and grandfather to three wonderful grandchildren.

Jon Bernstein
Vice President, Director of Web

Jon joined Creative Web Group in 2007.  With 25+ years experience shaping the digital strategies of companies big and small, Jon is excited about what he does and what he brings to the table for Creative Web Group.  Jon has served as a speaker at a number of web seminars and sales conferences over the years, and has been working with Google since the beginning, even before they were a household name.  Jon has decades of experience in project management with an emphasis on leading web design/development, custom software and app development projects.  He has received numerous marketing and business development awards from,, etc.. Prior to joining Creative Web Group, Jon founded and led operations for JMB Interactive LLC, a digital B2B agency.

Jon earned a Bachelor’s Degree in Marketing from Philadelphia University (now Jefferson University) in 1995, and has been building out strategic digital initiatives since the late nineties.  One conversation with Jon and you will quickly see that you are in good hands with Creative.  Born in Marlboro, NJ, he currently resides in Cherry Hill, NJ, with his wife, Carolyn, their two children and dogs.  Jon enjoys a good craft beer, rooting for the Eagles, and above all else, spending quality time with family.

Seth Friedman
Vice President, Director of Production

Seth joined Creative Web Group in 2018. He spent summers during his college years interning for Creative Web Group, cultivating new business and helping expand our web marketing services. Before making the leap into management at Creative Web Group, Seth worked in the Assurance Department at KPMG for several years. He specialized in the pharmaceutical industry, managing accounts with annual revenues ranging from $10m to $750m. He brings with him a keen business knowledge, and a finely-tuned understanding of the mechanics inside a successful business.

Seth earned his Bachelor’s Degree in Accounting from the University of Pittsburgh. Born in Cherry Hill, NJ, Seth once again resides in his hometown. Aside from being a business strategist and an accounting nerd, Seth has a strong passion for basketball. He served as the Head Manager for the Pittsburgh Men’s Basketball team in college, and as an Assistant Coach for the Camden High School Boys Basketball Team for the past 3 years. Seth still wreaks havoc on his home court at the Katz JCC.

Pam Wakeley
Web Design Lead

Pam joined Creative Web Group in 2000.  She was promoted to Web Design Lead in 2013, and her favorite part of web design is seeing the interface come alive on launch day.  She enjoys working closely with clients to help make the vision for their business come to life.  Prior to joining CWG, Pam honed her skills working for Comcast as a graphic designer, and brings 17 years of pre-press and printing experience to the table.

Pam earned her Bachelor’s Degree in Graphic Design from Drexel University.  Born in Cherry Hill, Pam currently resides in Haddon Township with her fiancé and two children.  Pam has an interest in all forms of visual media, but also has many special talents including DIY projects, child chauffeuring, and birthday cake design.

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