Search Engine Marketing (SEM)
Search Engine Marketing is the tactic used to build online brand awareness of your business. and drive traffic to your website via paid advertising on search engines including Google, Bing, and Yahoo. CWG’s savvy SEM strategies increase your website’s position and visibility in search results. Creative’s team collectively has decades of experience in SEM, managing hundreds of clients and millions of dollars in advertising budgets.
Search Engine Optimization (SEO)
Search Engine Optimization targets the best keywords for your business, and optimizes the keywords in your website content to increase your website’s search rankings. This keyword research and optimization helps your website appear higher in organic search results, which separates you from the competition and improves your website’s traffic. CWG’s expertise in SEO is unequaled in the industry, and our SEO programs will make a real difference in your bottom line.
Social Media Strategy
Your social media presence is vitally important, and it is a cutting-edge digital marketing technique that targets specific individuals on their favorite social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.) to grow your networks and build your brand’s awareness. CWG employs digital best practices to connect your business with demographic targets aligned with your goals, so those individuals regularly see your offerings in their social media feeds and consider doing business with you.
Remarketing is a form of online advertising that is directed to people who have already visited your website. Whether it is Google or Facebook pixel code, remarketing is a way to re-display your material to a recent visitor. The visitor will continue to see small re-targeting ads, which can be based on the specific pages they visited on your site. CWG’s savvy remarketing campaigns are an extremely effective and cost-efficient way to keep your brand top of mind with your customers.
Email marketing is a form of direct marketing that targets individuals via email with the goal of driving sales, increasing customer recognition and loyalty, or communicating important information. Email marketing helps build relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Put CWG’s email marketing expertise to work for you, and build customer interactivity with ease.
Digital Display Ads
Eye-catching digital display advertising encourages the audience of a website, social media platform, or other digital mediums to click-through to a landing page and take action (ie: make a purchase, request a quote, etc.). CWG has access to internet display networks that give you access to millions of sites you can advertise on, allowing you to target the right audience by placing your ads on specific sites that meet your geographic and demographic parameters. CWG tracks everything via Google Analytics, so we can determine exactly what digital display marketing is working best for your business.